WE CONNECT BRANDS AND
ORGANISATIONS TO THE FUTURE.
We help you
THINK AND ACT DIGITAL.
We help you
INCREASE CUSTOMER RELEVANCE.
We help you
ACCELERATE BUSINESS SUCCESS.
We help you
TRANSFORM YOUR BRAND.
We help you
DRIVE THE CHANGE.
We support brands and organisations to stay relevant in a digitalised and complex world.
Business Transformation can be challenging and overwhelming. We take away insecurity and navigate through the stages of change.
We demystify the hype of digital transformation and make change comprehensible and tangible.
We deliver business success through brand oriented Business Transformation.
We are an international consulting boutique that navigates organisations through Digital Branding, Change Management and Business Transformation.
We work with boards, CEOs and business executives who are aware of the necessary transformation and want to successfully leverage future opportunities.
Our work is human centered, collaborative and interdisciplinary. Openness, empathy and appreciation are underlying values to this approach.
Our solutions are ambitious and relevant, smart and simple. We expect and deliver highest quality – without any compromise.
Our communication style is straightforward and focussed. We speak plain text.
We believe in purpose. Our actions are meaningful.
Transformation becomes a game changer when business (UX) and the organisation (EX) are developed simultaneously while working in a human centered way. As brand developers, strategists and change managers we combine classic consulting with valuable coaching tools.
We help organisations understand how digitalisation and increasing complexity are changing business, brand and organisation – and what that ultimately means with regards to brand leadership. We help leaders and their teams embrace the new possibilities of digitalisation to generate new ideas and solutions. We help solve the dilemma between brand and performance orientation.
Transformation begins with a new mindset across the entire organisation with regards to leadership, roles and collaboration. We help executives and teams develop this new mindset and anchor it in the brand identity. We demonstrate how to derive innovative products, new services and relevant communication, adapting these to reflect the consumers’ needs, wishes and expectations.
We foster future-driven thinking and solution-driven acting. Building on user centered insights requires a deep understanding of consumer needs, pains and expectations. We help leaders identify new business opportunities along the user journey and develop innovative product ideas, services and novel brand experiences. We apply methods such as Design Thinking.
We deliver clarity with regards to where brand, business and organisation stand. We bring possible conflicts, deficits and inconsistencies to light. We reveal the causes. We lay out potential for change and recommend courses of action. Our principle: we ask, we go backstage, we understand. We take the necessary time to do so.
We develop brand specific principles such as purpose expressions, mission, credo, core and values, tonality as well as positioning and value proposition – even the creation of the brand story. Because every brand needs a clear philosophy and mindset. The brand identity is the foundation of all subsequent corporate activities. We accompany its translation into corporate design, wording and communication.
Whether it is focused brand growth, brand extension, creation of new brands, or brands that have lost their relevance: we support business leaders in developing relevant strategies and taking the right brand architecture decisions. We take multiple angles when working strategically, considering besides the digital context the operational viability.
We support setting up brand-building action plans driving brand relevance and brand equity. We define goals and KPIs, budgets and timings. We set up briefings, find external experts and suitable agencies. Together with our agile network, we realise high level projects like service design, brand design or brand experience. We accompany the entire brand development process as project leaders, mentors and quality managers.
Speed and complexity of the new world can be overwhelming and may cause anxiety and crisis. We guide executives and managers as well as teams through topics such as mindfulness, empathic leadership, organisation development, team building and collaboration. We help in the decision making process of day-to-day business life, acting neutrally as consultants, coaches and moderators – and sometimes as mediators.
We are key note speakers and perform training sessions for top management, executives and teams: from digitalisation and business transformation to gaining a solid understanding of brand basics. We offer on-the-job training with our clients’ staff, ensuring real case knowledge transfer.
Vanessa SchmoranzerFounder | Partner
“Letting go of your dogmas will enable you to make a difference, both personally and towards the world.”
MBA Digital Management (Hyper Island London) | MA Communication (University of the Arts Berlin) | Marketing degree (NIMA Amsterdam) | certified Coach and Mediator (European University Association, Freie Universität Berlin) | Design Thinking (d.school, Hasso Plattner Institute)
Visionary, fast thinker, award-winning brand developer, design thinker, plain text talker, all-out aesthete, urban metropolist, street art lover, former olympic field hockey player, golfer, scuba diver.
“Mindset is everything – and your first step to personal transformation.“
MBA Digital Management (Hyper Island London) | MA Business Management (Mannheim University, ESSEC Paris) | certified Coach and Mediator (European University Association, Freie Universität Berlin
Conceptual thinker, dedicated brand developer, excellence driver, Design Thinking lover, empathic communicator, polyglot, passionate world traveller, design lover, classical music enthusiast, swimmer, sailor, runner, scuba diver.
Our work approach is interdisciplinary – we staff individual teams customised to our clients’ needs and the specific tasks.
Our agile business network features leading experts in: Organisational Development, Change Management, Brand Strategy, Business/ Financial Modelling, Coaching, Training, Mediation, Moderation, Research, Corporate Identity, Corporate Design, Service Design, UX/UI-Design, App Development, IT-Consulting, Social Media, SEO, Graphic Design, Art Direction, Brand Language, Text, Photography, Motion Design, Sound Design, Content/ Editing, Exhibition Stand Construction, Video Production, Advertising…and many more.
We combine consulting, coaching and creativity, re-defining business consultancy.
We think and act cross-industry, cross-discipline, strategically and entrepreneurially.
We have extensive experience in corporations, SMEs and start-ups, on business and agency side alike.
We are globally experienced, multilingual and culturally diverse.
We are consultants, supervisors, facilitators, mentors or trainers. We adapt to individual leadership tasks.
We support in short sessions, trainings or workshops as well as in long-term projects.
We are digital experts with ‘old economy’ roots. We connect the old and the new world.
We have won various brand and communication awards.
Walter Gunz, FounderMedia Markt
ma®kenkind makes the brand topic a compelling and attracting one to everyone and manages to decode highly complex issues to make them appear extremely simple.
Horst Norberg, CEOMedia-Saturn Holding
The result was four clearly defined brand identities that have resonated with customers worldwide and of which the company is very proud. We thank ma®kenkind for their very professional collaboration.
Heinrich Paravicini, CEOMutabor Design
The fascinating thing about brand coaching was the two-sided approach. And the results are outstanding – for the agency and customer alike.
Benjamin Klöck, Managing DirectorPeter Schmidt Group
Without the brand coaching of ma®kenkind, the private-label brand project could never have taken on the form it did. A fantastic partnership – outstanding results.
Arne Stock, COOmoebel.de Einrichten und Wohnen AG
We have never experienced such quality and combination of strategy, consulting and coaching.
Klaus Ortner, Managing DirectorThalia Holding
The Thalia brand was meant to be presented with all its facettes to achieve a mutual understanding of roles. ma®kenkind achieved this in an outstanding manner.
Markus Grüter, CEOBrugg Cables Industry AG
ma®kenkind served not only as a skilled consultant, but also as a personal coach for the management board.
Carsten Sandrock, CEOInterfield
ma®kenkind is an absolute insider tip with international know-how and network. ma®kenkind individually opens new horizons.
VAT ID: Finanzamt Berlin Mitte 34 / 514 / 55449
Web design: Mareike Forster
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