Purpose

We support companies, brands and organisations to identify new business opportunities and stay relevant in a digitalised and complex world.

Business Innovation and Transformation can be challen­ging and over­­whelming. We take away in­security and navigate through the stages of change.

We demystify the hype of digital trans­formation and make the topic com­prehen­sible and tangible.

Value Proposition

We are an international consulting boutique that navigates organisations through  Business and Brand Innovation and Transformation.

We work with boards, CEOs and business executives who are aware of the necessary trans­­formation and want to successfully leverage future opportunities.

We work with innovative methods, i.e. Agile Strategy, Lean Startup, Lean Branding or Innovation Governance – but we also value established models and approaches. We are industrial and method agnostic.

 

Credo

Our work is human centered, collaborative and inter­­disciplinary. Open­ness, empathy and appreciation are under­lying values to this approach.

Our solutions are ambitious and relevant, smart and simple. We expect and deliver highest quality – with­out any compromise.

Our communication style is straight­forward and focussed. We don´t like Bullshit-Bingo. We know our business and we speak plain text.

We believe in purpose. Our behaviour is meaningful.

Transformation becomes a game changer when business (UX) and the organisation (EX) are developed simultaneously while working in a human centered way. We call this Neostability. As innovation strategists and change experts we combine classical consulting tools with relevant coaching methods.

Grafik Konzept

Digital
Branding

We help organisations understand how digitalisation and increasing complexity are changing business, brand and organisation – and what that ultimately means with regards to brand leader­ship. We help leaders and their teams embrace the new possibilities of digitalisation to generate new ideas and solutions. We help solve the dilemma between brand and performance orientation.

Brand
Transformation

Transformation begins with a new mindset across the entire organisation with regards to leadership, roles and collaboration. We help executives and teams develop this new mindset and anchor it in the brand identity. We demonstrate how to derive innovative products, new services and relevant communication, adapting these to reflect the consumers’ needs, wishes and expectations.

Brand
Innovation

We foster future-driven thinking and solution-driven acting. Building on user centered insights requires a deep understanding of consumer needs, pains and expectations. We help leaders identify new business opportunities along the user journey and develop innovative product ideas, services and novel brand experiences. We apply methods such as Design Thinking.

Brand
Analysis

We deliver clarity with regards to where brand, business and organisation stand. We bring possible conflicts, deficits and inconsistencies to light. We reveal the causes. We lay out potential for change and recommend courses of action. Our principle: we ask, we go backstage, we understand. We take the necessary time to do so.

Brand
Identity

We develop brand specific principles such as purpose expressions, mission, credo, core and values, tonality as well as positioning and value proposition – even the creation of the brand story. Because every brand needs a clear philosophy and mindset. The brand identity is the foundation of all sub­sequent corporate activities. We accompany its translation into corporate design, wording and communication.

Brand
Strategy

Whether it is focused brand growth, brand extension, creation of new brands, or brands that have lost their relevance: we support business leaders in developing relevant strategies and taking the right brand archi­tecture decisions. We take multiple angles when working strategically, considering besides the digital context the operational viability.

Brand
Development

We support setting up brand-building action plans driving brand relevance and brand equity. We define goals and KPIs, budgets and timings. We set up briefings, find external experts and suitable agencies. Together with our agile network, we realise high level projects like service design, brand design or brand experience. We accompany the entire brand development process as project leaders, mentors and quality managers.

Brand
Coaching

Speed and complexity of the new world can be overwhelming and may cause anxiety and crisis. We guide executives and managers as well as teams through topics such as mindfulness, empathic leadership, organisation development, team building and colla­boration. We help in the decision making process of day-to-day business life, acting neutrally as consultants, coaches and moderators – and sometimes as mediators.

Brand
Competence

We are key note speakers and perform training sessions for top management, executives and teams: from digita­li­sa­tion and business trans­forma­tion to gaining a solid understanding of brand basics. We offer on-the-job training with our clients’ staff, ensuring real case knowledge transfer.

  • 80

    happy clients

  • 50

    network partners

  • 25

    business segments

  • 20

    M€ project volume

  • 20

    years of ececutive-level experience

  • 10

    seconds to get in touch with us


Zero value of one’s track record unless one is willing to develop towards the future.

  • Vanessa SchmoranzerFounder | Owner

    “Letting go of your dogmas will enable you to make a difference, both personally and towards the world.”

    Master Digital Management (Hyper Island London) | MA Communication (University of the Arts Berlin) | Marketing Expert (NIMA A/B Amsterdam) | certified Coach and Mediator (European University Association, FU Berlin) | Design Thinking (d.school, HPI) | Certified Scrum Master + Product Owner (Scrum.org) | Mentor @ German Tech Entrepreneurship Center

    Visionary, strategist, lecturer, progressive fast-forward thinker, award-winning brand expert, free mind, plain text talker, all-out aesthete, urban metropolist, urban street art lover, golfer.

    Contact: hello@markenkind.com
    Phone: +49 151 22666150

Network

Our work approach is interdisciplinary – we staff individual teams customised to our clients’ needs and the specific tasks.

Our ecosystem and agile business network features leading experts in: Advertising, App/Mobile Development, Brand Strategy, Business Model Innovation, Business/Financial Modeling, Business Design, Change Management, Content Creation, Corporate Identity, Corporate Design, Coaching, Copy Writing, Customer Research, Data Science, Graphic Design, Mediation, Moderation, Motion Design, IT-Consulting, Photography, Social Media, Organisational Development, SEO, Software Development, Service Design, Sound Design, Tech Architecture, Tech Consulting, Trade Fair Design, Training, UX/UI-Design, Video Production,… and many more.

  • Logo Diamond
  • Logo Ableton
  • A. Lange und Söhne
  • Barnängen
  • Bötzow Berlin
  • Hamburg Süd Reiseagentur Lufthansa City Center
  • Moebel.de

progressive.

We combine consulting, coaching and creativity, re-defining business consultancy.

holistic.

We think and act cross-industry, cross-discipline, strategically and entre­pre­neurially.

experienced.

We have extensive experience in corpo­rations, SMEs and start-ups, on business and agency side alike.

international.

We are globally experienced, multilingual and culturally diverse.

versatile.

We are strategists, consultants, super­visors, facilita­tors, mentors, coaches, and trainers. We adapt to individual leadership tasks.

flexible.

We support in short sessions, trainings or workshops as well as in long-term projects.

always moving.

We are digital experts with ‘old economy’ roots. We connect the old and the new world.

award-winning.

We have won multiple awards in innovation, entrepreneurship, branding and communication.

ma®kenkind
Steinstrasse 13, 10119 Berlin-Mitte


hello@markenkind.com

www.markenkind.com